Coronavirus : provides opportunity for brands to make digital transformations a priority
In the time of coronavirus crisis, digital infrastructure plays a vital role in envisioning and modeling outbreaks. As the pandemic continues to spread around the world, it will become imperative for organizations to look for new solutions or ways to stay ahead of the competition.
The benefits of OOH advertising
Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it does, it is becoming an increasingly effective complement to other media channels. An ad on a bus shelter or billboard can be dynamic, geofenced and real-time, giving marketers the opportunity to create powerful new mixed-media approaches that reach audiences at all stages of the sales funnel.
How to build an amazing relationship between product management and marketing
Why is there so often conflict, friction, and even an outright adversarial relationship between a company’s product management and marketing teams? Aren’t these two departments ultimately after the same things - a successful product, happy customers, and a thriving, growing company?